Entering the World of Color: More than Six Decades of Coating Expertise.

GPC specializes in wood, industrial, and automotive coatings. With facilities strategically located in USA, France, the Middle East, and a robust distribution network spanning over 70 countries.

Our brands Partners

“Price is what you pay value is what you get” – Warren Buffet

Innovative Coating solutions
since 1959

Automotive refinish coatings

Dive seamlessly into the automotive refinish realm with our diverse brand portfolio. From coatings and ancillary items to essential tools and trainings, our lineup covers the entire car refinishing spectrum, boosting performance and efficiency. Our brands not only enhance work quality but also amplify profitability for customers.

Industrial Coatings

Experience superior durability with our advanced industrial coatings, ensuring lasting protection and optimal performance. Our high-quality services not only extend asset lifespan but also maximize one-time success, enhancing profitability by improving operational efficiency and minimizing product wastage.

Wood Coatings

Passionate about wood, we blend artistry and science in our coatings, revealing its true beauty. Our mission centers on customer profitability, driven by the belief that quality craftsmanship and satisfied customers are the pillars of lasting success.

About Us

Established in 1959 by Ishac Corm, GPC has evolved from a family business focused on decorative paints to a leading force in the coatings industry. Under the new visionary leadership GPC shifted its focus to automotive refinish in the late 1970s, reaching new heights in 1994 with the introduction of the GenRock line. Today, GPC is the fastest-growing automotive refinish company, renowned for upholding the highest color accuracy standards and unmatched support.

Beyond automotive coatings, GPC has successfully diversified into Wood and Industrial coatings, meeting the needs of various industries. With state-of-the-art technology, GPC maintains the highest standards in color accuracy, holding ISO quality certification.

Reflecting on its history, our company is dedicated to enhancing customer profitability by providing innovative solutions and support through versatile trainings that span between process optimization courses to management courses. We prioritize our customers’ financial success by providing strategic partnerships, personalized services, and innovative approaches.

Learn more Our timeline

GPC in numbers

years of experience

coating products

global partners

countries served

continents

Our Mission

Our mission is to empower our distributors by providing a blend of top-tier products paired with unparalleled support through our expert guidance and trainings, technical supporting tools and most importantly our flexible solutions that cater to the different segments and regions in the market. Our dedication to our customer’s profitability through our communication, flexibility, and continuous improvement in color accuracy which ensures that we remain the preferred partner for our distributors.

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Our Policies

Quality policy iso certificate

“The best partnerships aren’t just beneficial; they’re transformative.” – Bill Gates

Partners in over 70+ Countries

Become a Partner

Are you looking for reliable, top-tier coating solutions for your business? Your search ends here – GPC is the partner you can rely on. With outstanding portfolio of success stories, GPC is the kick-start you are looking for. Why Wait? Join our list of partners now and reap the benefits of our mutual success.

become a partner

clients success means everything to us

What our customers say

With the GPC team, every country worldwide feels unique! The orders are perfectly timed and received. The marketing requests find a quick and professional answer. The coloristic demands are immediately treated. It is always a pleasure to interact with GPC!

Sam 🇫🇷

The UK technical team is very prompt in offering technical advice, guidance, and addressing any training needs and techniques required. They consistently follow up on inquiries and have the support of the manufacturing site. Any color issues are handled in a timely manner. Whether your business has one employee or more than ten, they provide support. It’s a good service all around, which is particularly positive in this industry these days.

Keith 🇬🇧

Over the years, General Paint has proven to be not only a reliable partner but an exemplar of excellence in both product quality and service. The team has always been easy to work with, which has played a key role in the longevity of our partnership. We look forward to continuing this successful partnership for years to come.

Andres 🇺🇸