About Us

GPC’s Coating Legacy: A Tradition of Excellence Since 1959

Founded in 1959, GPC started as a family business with a focus on decorative paints, evolving into a leading force in the coatings industry with a commitment to innovation and excellence.
Shifting to automotive refinish in the late 1970s, finally introducing their own private label GenRock in 1994, marking a new era of growth and dominance.
Expanding beyond automotive coatings, GPC successfully diversified into Wood and Industrial coatings, increasing production capacity Significantly by continuously expanding their facility.
GPC remains dedicated to ongoing innovation and quality, reflecting on its history while focusing on future growth and expansion.

gpc’s history

our timeline

1959

GPC Founded

GPC was founded as a toll and private label manufacturing entity in Lebanon, specializing in the production of decorative paint tailored for the local market.

1978

Car Refinish

Initial entry into the automotive refinish market, achieved through a production licensee agreement with Valentine Paint, France.

1994

Introduction of Private Brand

In 1994, a significant turning point occurred for GPC, as the company shifted its emphasis from international licenses to the introduction and production of GPC’s inaugural private label in automotive refinish, also known as Genrock.

2005

Ghazir Factory

Relocated both the corporate headquarters and manufacturing facility to a more spacious site in Ghazir, Lebanon.

2006

Wood Coatings

Launch of Prizma Coating, a premium selection of wood coatings crafted to meet the highest industry standards.

2013

GPC France

Launch of our corporate offices in Paris, France, underscoring our commitment to fostering business excellence in key global locations.

2014

GPC USA

The successful acquisition of the Salt Lake City facility, comprising of a training center and factory, represents a significant milestone for distribution in the Americas.

2022